LC Waikiki Case Study: E-commerce Search Optimization with Co-one

LC Waikiki’s Search Challenge

LC Waikiki (LCW), a leading retail fashion company, faced the challenge of improving search engine accuracy on its e-commerce platform to enable customers to find exactly what they were looking for, quickly and efficiently. With thousands of products available, precise product descriptions and data enrichment became crucial for effective search functionality. Co-one provided a data enrichment solution to optimize product definitions, ensuring users have a seamless search experience.

How Incomplete Product Data Hurts Search

In large-scale e-commerce platforms like LC Waikiki, customers often face difficulties locating specific products due to generic or incomplete product descriptions. Without accurate definitions, search engines struggle to match users with the products they truly desire, which can lead to frustration, abandoned carts, and decreased customer satisfaction. LC Waikiki required a solution to enrich its product data, enhancing search precision, improving customer satisfaction, and boosting conversion rates.

How Co-one Powers E-commerce Search Optimization for LC Waikiki

Co-one delivered a comprehensive data enrichment solution for LC Waikiki by refining product descriptions and categorizing key attributes across thousands of products. By tagging and defining characteristics such as fabric type (e.g., wool, cotton, linen), patterns (e.g., floral, elephant print, striped), and other specific details, Co-one enabled LCW’s search engine to deliver more accurate, relevant search results. This enhanced data supports not only quick product discovery but also better personalized product matching, helping customers find what they’re looking for with ease.

Smarter Search. Happier Customers.

With Co-one’s data enrichment services, LC Waikiki is improving its search functionality significantly, allowing customers to find products that precisely match their preferences. Shoppers can now easily search for specific products using detailed attributes, leading to a more personalized and satisfying shopping experience. By optimizing search relevance, LC Waikiki is set to increase customer satisfaction and improve conversion rates, reinforcing the value of enriched data in e-commerce.

You’re welcome to try it by yourself at LC Waikiki.

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